Missouri Merchandising Practices Act
Missouri Merchandising Practices Act Lawyers St. Louis, MO Consumer fraud is a serious issue that may or may not be on purpose. Eason Law has dealt with a number of cases that involve false advertising, consumer protection, labeling, and other issues that involve the Missouri Merchandising Practices Act (MMPA). If you or a family member have been affected by false advertising, it's important to reach out to one of our Missouri MMPA lawyers today for a case review and consultation. Don't hesitate to contact our firm today for more information.
The Missouri Merchandising Practices Act makes it unlawful to engage in "deception, fraud, false pretense, false promise, misrepresentation, unfair practice or the concealment, suppression, or omission of any material fact in connection with the sale or advertisement of any merchandise in trade or commerce . . . in or from the state of Missouri." The act allows for criminal penalties, civil actions from private persons and even class action lawsuits. If you've been a victim of consumer fraud, the MMPA may apply to your claim.
The MMPA was enacted in 1967 to cover common law fraud and to help protect consumers. This includes class action suits against food or product manufacturers, private suits, unfair or false advertising, and other cases that allow victims to seek damages.
What Is the MMPA?
The Missouri Merchandising Practices Act was designed to offer additional protection to consumers in the state. This is directed towards the average consumer making purchases. The MMPA prohibits fraud, false pretenses, misleading advertising and marketing, misrepresentation, and marketing alongside consumer goods and merchandise. This is, of course, a broad definition, which allows the MMPA to cover a vast area of misdirected or fraudulent marketing practices. The act itself is incredibly broad, as we mentioned, and can include anything from packaging, how many pieces of candy are in a box, a vehicle warranty, to misrepresented services.
Do I Need a Missouri Consumer Protection / MMPA Lawyer?
There are a number of violations that impact Missouri consumers. To fall under the Missouri Merchandising Practices Act, they will have to include the following:
- There has to be a purchase or actual solicitation of merchandise (which includes wares, goods, real estate, services, etc.).
- The MMPA needs to involve a purchase or transaction for household or personal use (not commercial).
- The victim (plaintiff) is able to prove a loss of money or property like in a personal injury case (financial damages).
- That financial loss is the result of a negligent or deceptive act caused during or after an ad or a sale.
As mentioned, there are circumstances where an MMPA claims lawyer will piece together a number of cases and turn it into a class action. For example, if a Missouri-based manufacturer uses deceptive tactics to market a product, any number of people may be eligible to receive damages. It's important to contact a consumer protection lawyer in St. Louis if you've been deceived by an advertisement scheme or if a product caused financial damages.
Contact a Local MMPA Lawyer Today
If you or a family member have been victimized by false marketing, deceptive products, or other consumer-related issues, don't hesitate to contact our St. Louis attorneys today for a case review and more information.